Since the declaration of 2019 as the Year of Return by Ghana’s president HE Nana Akuffo Addo, thousands have traveled to Ghana throughout the year, but more especially in December for the climax of events. An estimated 750,000 visas were issued compared to 75,000 in past years.
Having been officially tasked by the president to market Ghana and the Year of Return initiative globally, Bozoma Saint John, CMO of Endeavor have been instrumental in creating and driving conversations about the initiative, thus, its success.
Ghana welcomed among others, international stars such as Ms Tina Knowles, Rick Ross, Cardi B, Boris & Nicole Kodjoe, TI & Tiny, Samuel L. Jackson, Steve & Marjorie Harvey, Ludacris, Akon, etc.
Leading up to the close of December, several events marking the year of return and Christmas have been ongoing. It suffices to say there have been back-to-back events ranging from parties, educational trips, food fairs, art exhibitions, etc. It has been a colorful few weeks for us here in Ghana with virtually everyone clad in brightly colored African wax clothes to show their affiliation to the motherland.
We have greatly enjoyed welcoming and connecting with our brothers and sisters from the diaspora back to the motherland. We hope to see you back every year to celebrate with us.